Top Beauty Instagram influencers in Melbourne for April 2025

We discovered and carefully vetted Beauty Instagram influencers in Melbourne for April 2025 as per their follower count, engagement rate, audience quality. Check out the profiles of the top 10 influencers for your marketing campaigns. Sign up for free to unlock all influencer profiles and detailed reports.
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The list shows the Top Beauty Instagram influencers in Melbourne for April 2025 and is updated monthly. To view all creators' detailed analytics and find more accounts,

1.

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 Melbourne

Followers

12.4K

Engagement rate

0.4%

Average likes

42.50

Bio

BEAUTY | SKINCARE | MAKEUP | LIFESTYLE | MELBOURNE | AUS | 🇦🇺

2.YOYO

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 Melbourne

Followers

72.8K

Engagement rate

1.0%

Average likes

720.50

Bio

Beauty | Fashion | Wellness

3.Bella Beauty Co.

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 Melbourne

Followers

6.9K

Engagement rate

0.1%

Average likes

5.50

Bio

Belinda | Bella Beauty Co. | Makeup Artist | Vegan, life proof makeup and skincare | DM or email to book or collab 💫

4.BODYOGRAPHY COSMETICS

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 Melbourne

Followers

7K

Engagement rate

0.1%

Average likes

5

Bio

🫶🏽 beauty with a conscience 🍃 mineral based, cruelty free makeup + skincare 💄become a stockist now - enquire below

5.Ken Valdejueza

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 Melbourne

Followers

22.1K

Engagement rate

0.1%

Average likes

15

Bio

Aesthetic Makeup Posts & Makeup Tips @mrkendenis second beauty account 📍 Melbourne, Australia

6.Lucia's Kisses

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 Melbourne

Followers

13.5K

Engagement rate

0.1%

Average likes

6

Bio

💋Wife➕Mother of 2 with additional needs 💋Distributor of skincare & makeup that works💁🏼‍♀️ •Waterproof •Vegan Friendly •Anti-ageing Shop 👇🏻

7.clarahnails

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 Melbourne

Followers

34.2K

Engagement rate

0.3%

Average likes

89.50

Bio

Nail artist Handpainted bespoke nail art Nail classes coming soon Appointments only Sunbury, Melbourne

8.MAVALA Australia

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 Melbourne

Followers

11.1K

Engagement rate

0.0%

Average likes

3.50

Bio

Swiss botanical science since 1959 🌱Naturally Swiss🇨🇭Scientifically Proven🔬 🐰 Not tested on animals ❤️ Shop Online👇 Nail polish, makeup, skincare

9.Hair ✂️

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 Melbourne

Followers

7.7K

Engagement rate

0.8%

Average likes

59.50

Bio

Melb based Hair & Beauty salon #Hair #makeuplook #eyelashextensions #microdermbrasion #nails #waxing Location Keilor Park #PM for more info

10.𝑳𝒐𝒓𝒅 𝑴𝒖𝒄𝒌 𝑺𝒂𝒍𝒐𝒏 & 𝑻𝒓𝒂𝒊𝒏𝒊𝒏𝒈 𝑯𝒖𝒃

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 Melbourne

Followers

7.3K

Engagement rate

0.2%

Average likes

13

Bio

𝐁𝐞𝐬𝐩𝐨𝐤𝐞 𝐍𝐚𝐢𝐥𝐬 | 𝐁𝐞𝐚𝐮𝐭𝐲 💅𝖠𝖼𝗋𝗒𝗅𝗂𝖼•𝖡𝖨𝖠𝖡•𝖦𝖾𝗅 Nails 🎓𝖭𝖺𝗂𝗅 𝖳𝗋𝖺𝗂𝗇𝗂𝗇𝗀 Classes ✨𝖡𝗋𝗈𝗐𝗌•𝖫𝖺𝗌𝗁𝖾𝗌•𝖶𝖺𝗑𝗂𝗇𝗀• Laser Hair & Tattoo Removal•𝖡𝗈𝖽𝗒 Sculpting•Teeth 𝖶𝗁𝗂𝗍𝖾𝗇𝗂𝗇𝗀

How We Collect Data of Beauty Instagram influencers in Melbourne

We use an advanced automated system to collect Instagram influencer profiles by regularly monitoring the Instagram database. Our system identifies the profiles of Melbourne-based Instagram influencers within the beauty niche by focusing on the following key metrics:

  • Relevance to beauty: Our system analyzes each influencer's username, bio, and posts to confirm that their content is related to the beauty niche.

  • Location Verification: Our system checks for the inclusion of city or country names in profiles, and where necessary, we analyze flags, localized posts and profile bio data to confirm the influencer's location in Melbourne.

  • Public Profiles Only: We exclude private profiles, even if they are Melbourne-based and publish beauty-related content. Our system only extracts the public profiles of influencers.

  • Sufficient Number of Posts: Our system picks the influencer accounts that have a consistent history of posts. It proves that the influencer is active and engaged in their content.

  • Minimum Follower Count: Our system prioritizes Melbourne-based beauty influencers with a minimum of 5,000 followers.

By analyzing these key statistics, our system automatically identifies the most relevant beauty influencers located in Melbourne, extracts the data, and adds it to our database. The information is then processed, verified, and classified to ensure accuracy and relevance.

How Our Algorithm Identifies Beauty Instagram Influencers in Melbourne

Heepsy uses an Al-powered algorithm to identify the most relevant beauty Instagram influencers in Melbourne.

Identifying Influencer Location in Melbourne:

  • Profile Location Information: First, we check if the influencers profile explicitly mentions city or country. If the profile contains certain specific cities from Melbourne, or any other reference to Melbourne, we automatically mark the profile as Melbourne-based.

  • Bio and Content Analysis: If no explicit location is mentioned, our system scans the influencer's bio for any references to Melbourne, such as cultural symbols, language spoken within Melbourne, or location- specific hashtags that could indicate the influencer's connection to Melbourne.

  • Use of Flags and Emblems: In cases when the influencer doesn't mention a specific city or region, we look for flags in the bio that indicates Melbourne or any related symbols suggesting origin from Melbourne.

  • Localized Content: We analyze the influencer's content for any localized posts that show landmarks from Melbourne, events, or local cultural references. This can help us identify their location and target audience within Melbourne.

Identifying beauty relevance:

  • Identifying Key Terms: We begin by searching for specific beauty-related terms, such as 'beauty' or any other industry terms in an influencers profile (including their name, bio, and posts).

  • Expanding with Synonyms and Variations: Our algorithm recognizes related terms within the industry and other beauty specializations. We also account for variations, ensuring a comprehensive view of the influencer's expertise.

  • Multilingual Detection: To ensure a global reach, we use an Al-based multilingual sentence transformer to detect influencers in different languages, so we don't miss out on valuable beauty voices around the world.

  • Assigning Relevance Scores: Each influencer profile is assigned a score based on their relevance to the beauty category. The higher the score, the more aligned their profile with your campaign needs.

  • Prioritizing Top Influencers: In our recommendations we prioritize the influencers with the highest relevance scores. This helps us to ensure that the profiles suggested are the best fit for your marketing strategy.

How We Rank Beauty Instagram Influencers in Melbourne

During the location identification process, we assign a score to each Instagram influencer profile that reflects its relevance to beauty and Melbourne.

Then we use these scores to rank the profiles in our listings. Influencers with higher relevance scores in both categories - beauty and their connection to Melbourne - are ranked higher in the results.

As a result, when you search for beauty Instagram influencers in Melbourne in our database, the most relevant profiles appear first. This makes it easier for you to find the best match for your project.

How Often Our Listing of Beauty Instagram Influencers in Melbourne is Updated

We update our database monthly to ensure you have access to the most current and relevant beauty Instagram influencers in Melbourne. The profiles listed reflect the latest data as of April 2025.

Our automated system continuously monitors Instagram, tracking changes in follower count, engagement levels, and content activity from beauty influencers in Melbourne. This ensures that our database remains accurate and relevant and helps you find the best beauty Instagram influencers in Melbourne for your campaigns at any given time.