Top Beauty Instagram influencers in London for April 2025

We discovered and carefully vetted Beauty Instagram influencers in London for April 2025 as per their follower count, engagement rate, audience quality. Check out the profiles of the top 10 influencers for your marketing campaigns. Sign up for free to unlock all influencer profiles and detailed reports.
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The list shows the Top Beauty Instagram influencers in London for April 2025 and is updated monthly. To view all creators' detailed analytics and find more accounts,

1.Hypebae Beauty

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 London

Followers

113K

Engagement rate

0.1%

Average likes

114

Bio

The beauty editorial division from @hypebae. Get unfiltered insight and honest reviews on makeup, skincare, hair, nails and more.

2.Nailberry

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 London

Followers

40.6K

Engagement rate

0.1%

Average likes

55.50

Bio

🫧 Oxygenated nail polish and nail care 🌿 Vegan & Cruelty free 🧪12-free & HEMA free 🌙 Halal certified

3.Pro Beauty Loft Magazine

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 London

Followers

21.9K

Engagement rate

0.2%

Average likes

38.50

Bio

UK No.1 content rich magazine for professionals in the beauty industry. Beauty 🌟 Aesthetic Medicine 🌟 Spa 🌟 Nails 🌟 Makeup 🌟Lashes 🌟Hair 🌟

4.ZIVA Hair & Beauty

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 London

Followers

7.3K

Engagement rate

0.6%

Average likes

36.50

Bio

Hair | Beauty | Nails | Waxing Mobile: 07483116488

5.Angela Lawrence

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 London

Followers

6.4K

Engagement rate

0.2%

Average likes

12.50

Bio

💋 Beauty, nails and aesthetics salon ❌ NO Under 16s 📱 TEXT FOR APPOINTMENTS: 07505618650

6.AJ Nails - Vegan Nail Polish💅🏾

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 London

Followers

7.1K

Engagement rate

0.5%

Average likes

33.50

Bio

UK Shipping only📍 Nail Polish, Accessories & Cosmetics✨💅🏾 Handmade,Non Toxic,Cruelty Free & PETA Approved 🌱🐰 Shop👇🏾✨

7.Angie 💋

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 London

Followers

9.4K

Engagement rate

0.5%

Average likes

49

Bio

Premium Beauty Expert Beauty Influencer • Makeup, Skincare, Beauty Motivation & a little Lifestyle • ✉️ DM me for collaborations

8.Valencia Rose Hair

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 London

Followers

12.3K

Engagement rate

0.2%

Average likes

23

Bio

For all beauty Products, Nails, Eyelash Extensions, waxing, facials, pedicure, Hair Extension and Wigs

9.Poison Ivy Beauty

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 London

Followers

5.2K

Engagement rate

0.1%

Average likes

7

Bio

London’s Favourite One Stop Beauty Shop NAILS • HAIR • SPMU • FACIALS • LASHES • WAXING TikTok - poisonivychiswick

10.AIRISH LONDON ™

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 London

Followers

84.1K

Engagement rate

0.1%

Average likes

75

Bio

We brings you Fashion Cosmetic & Skincare Series collection. Inspiring beauty lifestyle to all beautiful dreamer. This is where beauty begins!

How We Collect Data of Beauty Instagram influencers in London

We use an advanced automated system to collect Instagram influencer profiles by regularly monitoring the Instagram database. Our system identifies the profiles of London-based Instagram influencers within the beauty niche by focusing on the following key metrics:

  • Relevance to beauty: Our system analyzes each influencer's username, bio, and posts to confirm that their content is related to the beauty niche.

  • Location Verification: Our system checks for the inclusion of city or country names in profiles, and where necessary, we analyze flags, localized posts and profile bio data to confirm the influencer's location in London.

  • Public Profiles Only: We exclude private profiles, even if they are London-based and publish beauty-related content. Our system only extracts the public profiles of influencers.

  • Sufficient Number of Posts: Our system picks the influencer accounts that have a consistent history of posts. It proves that the influencer is active and engaged in their content.

  • Minimum Follower Count: Our system prioritizes London-based beauty influencers with a minimum of 5,000 followers.

By analyzing these key statistics, our system automatically identifies the most relevant beauty influencers located in London, extracts the data, and adds it to our database. The information is then processed, verified, and classified to ensure accuracy and relevance.

How Our Algorithm Identifies Beauty Instagram Influencers in London

Heepsy uses an Al-powered algorithm to identify the most relevant beauty Instagram influencers in London.

Identifying Influencer Location in London:

  • Profile Location Information: First, we check if the influencers profile explicitly mentions city or country. If the profile contains certain specific cities from London, or any other reference to London, we automatically mark the profile as London-based.

  • Bio and Content Analysis: If no explicit location is mentioned, our system scans the influencer's bio for any references to London, such as cultural symbols, language spoken within London, or location- specific hashtags that could indicate the influencer's connection to London.

  • Use of Flags and Emblems: In cases when the influencer doesn't mention a specific city or region, we look for flags in the bio that indicates London or any related symbols suggesting origin from London.

  • Localized Content: We analyze the influencer's content for any localized posts that show landmarks from London, events, or local cultural references. This can help us identify their location and target audience within London.

Identifying beauty relevance:

  • Identifying Key Terms: We begin by searching for specific beauty-related terms, such as 'beauty' or any other industry terms in an influencers profile (including their name, bio, and posts).

  • Expanding with Synonyms and Variations: Our algorithm recognizes related terms within the industry and other beauty specializations. We also account for variations, ensuring a comprehensive view of the influencer's expertise.

  • Multilingual Detection: To ensure a global reach, we use an Al-based multilingual sentence transformer to detect influencers in different languages, so we don't miss out on valuable beauty voices around the world.

  • Assigning Relevance Scores: Each influencer profile is assigned a score based on their relevance to the beauty category. The higher the score, the more aligned their profile with your campaign needs.

  • Prioritizing Top Influencers: In our recommendations we prioritize the influencers with the highest relevance scores. This helps us to ensure that the profiles suggested are the best fit for your marketing strategy.

How We Rank Beauty Instagram Influencers in London

During the location identification process, we assign a score to each Instagram influencer profile that reflects its relevance to beauty and London.

Then we use these scores to rank the profiles in our listings. Influencers with higher relevance scores in both categories - beauty and their connection to London - are ranked higher in the results.

As a result, when you search for beauty Instagram influencers in London in our database, the most relevant profiles appear first. This makes it easier for you to find the best match for your project.

How Often Our Listing of Beauty Instagram Influencers in London is Updated

We update our database monthly to ensure you have access to the most current and relevant beauty Instagram influencers in London. The profiles listed reflect the latest data as of April 2025.

Our automated system continuously monitors Instagram, tracking changes in follower count, engagement levels, and content activity from beauty influencers in London. This ensures that our database remains accurate and relevant and helps you find the best beauty Instagram influencers in London for your campaigns at any given time.