Top Beauty Instagram influencers for April 2025

We discovered and carefully vetted Beauty Instagram influencers for April 2025 as per their follower count, engagement rate, audience quality. Check out the profiles of the top 10 influencers for your marketing campaigns. Sign up for free to unlock all influencer profiles and detailed reports.
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The list shows the Top Beauty Instagram influencers for April 2025 and is updated monthly. To view all creators' detailed analytics and find more accounts,

1.Whats Up Nails

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Followers

383K

Engagement rate

0.0%

Average likes

154.50

Bio

Nail polishes & nail art tools with 🌎 shipping! Founder @alena.monson Our Beauty Brand @whatsupbeauty Shop online👇

2.Le Authentica

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Followers

12.4K

Engagement rate

0.0%

Average likes

0

Bio

Original Cosmetics & Nail Polish JParfums’ Inspired Fragrances 09178443527

3.Anna

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Followers

10.4K

Engagement rate

3.4%

Average likes

345

Bio

Nail blogger. Nail polish swatches, nail art. Russia, Moscow🇷🇺

4.Kimberley

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Followers

9.4K

Engagement rate

5.4%

Average likes

474

Bio

Retired nail polish swatcher. Not accepting PR. I love Halloween, horror movies, cats, and of course nail polish and nail art.

5.Claudia || Beauty & Skincare

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Followers

10.3K

Engagement rate

0.6%

Average likes

46

Bio

a lover of all things beauty, skincare, nail polish & pretty things 📍Melbourne, Australia 💌

6.SHADES

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Followers

11.4K

Engagement rate

0.1%

Average likes

13.50

Bio

Shades is your substantial beauty destination. Offering the best worldwide brands in Fragrances, Makeup, Haircare, Skincare and Accessories.

7.Jelena J.

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Followers

20.8K

Engagement rate

0.4%

Average likes

65

Bio

Fragrance, makeup, skincare and nail polish lover and mom of 2 boys. 💅💄

8.Nail Art by Louisa

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Followers

133K

Engagement rate

0.5%

Average likes

674

Bio

#NailArt and #NailArtTutorials Nail Art Ideas and Nail Polish Swatches 🇦🇺Australia

9.Lantern & Wren Nail Supplies

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Followers

7.4K

Engagement rate

0.5%

Average likes

33.50

Bio

Lantern & Wren is your online source for nail art, stamping plates, nail polish and nail art supplies from around the world. Buy here ⬇️

10.

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Followers

13K

Engagement rate

0.5%

Average likes

70.50

Bio

NAILS, Nail art, Nail polish. Follow us for the best of nail art and designs! Nail art on

How We Collect Beauty Instagram Influencer Data

We use an advanced automated system to collect Instagram influencer profiles by regularly monitoring the Instagram database. Our system identifies the profiles of beauty Instagram influencers by following key metrics:

  • Relevance to beauty: Our system analyzes each influencer's username, bio, and posts to confirm that their content is related to the beauty niche.

  • Public Profiles Only: We exclude private profiles, even if they publish beauty-related content. Our system only extracts the public profiles of influencers.

  • Sufficient Number of Posts: Our system picks the influencer accounts that have a consistent history of posts. It proves that those beauty influencers are active and engaged in their content.

  • Minimum Follower Count: Our system prioritizes beauty influencers with a minimum of 5,000 followers.

By analyzing these key statistics, our system automatically identifies the most relevant beauty influencer profiles, extracts the data and adds it to our influencer database. From there, the information undergoes further processing verification, and classification to ensure its accuracy and relevance.

How Our Algorithm Identifies Beauty Instagram Influencers

Heepsy uses an Al-powered algorithm to identify the most relevant beauty influencers

  • Identifying Key Terms: We begin by searching for specific beauty-related terms, such as 'beauty' or any other industry terms in an influencers profile (including their name, bio, and posts).

  • Expanding with Synonyms and Variations: Our algorithm recognizes related terms within the industry and other beauty specializations. We also account for variations, ensuring a comprehensive view of the influencer's expertise.

  • Multilingual Detection: To ensure a global reach, we use an Al-based multilingual sentence transformer to detect influencers in different languages, so we don't miss out on valuable beauty voices around the world.

  • Assigning Relevance Scores: Each influencer profile is assigned a score based on their relevance to the beauty category. The higher the score, the more aligned their profile with your campaign needs.

  • Prioritizing Top Influencers: In our recommendations we prioritize the influencers with the highest relevance scores. This helps us to ensure that the profiles suggested are the best fit for your marketing strategy.

How We Rank Beauty Instagram Influencers

During the identification process, each Instagram influencer profile is assigned a score that reflects its relevance to the beauty category.

These scores are then used to rank the profiles in our listings. Influencers with higher relevance scores are considered the most aligned with the beauty category and are ranked higher in the results.

As a result, when you search for beauty influencers in our database, the most relevant profiles appear first, making it easier for you to find the best match for your campaign.

How Often Our Listing of Beauty Instagram Influencers is Updated

We update our database every month to ensure that you always have access to the most up-to-date influencer profiles. Currently, this listing features the most relevant beauty Instagram influencer profiles for April 2025.

Our automated system consistently monitors Instagram's database, tracking changes in follower count and content activity to maintain the accuracy and relevancy of our influencer database.