Top Fashion YouTube influencers in South Africa for April 2025

We discovered and carefully vetted Fashion YouTube influencers in South Africa for April 2025 as per their follower count, engagement rate, audience quality. Check out the profiles of the top 10 influencers for your marketing campaigns. Sign up for free to unlock all influencer profiles and detailed reports.
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The list shows the Top Fashion YouTube influencers in South Africa for April 2025 and is updated monthly. To view all creators' detailed analytics and find more accounts,

1.Skip South Africa

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 South Africa

Followers

18.4K

Engagement rate

0.0%

Average likes

5.50

Bio

Fight the 5 signs of clothes ageing with Skip anti-ageing detergent. Skip is the leading garment care expert, and our priority is to care for your clothes and keep them looking new for longer. We know that there is more to clothing than how it looks. Each outfit tells a unique story of who you are and how you feel. Skip anti-ageing detergent is scientifically tested to fight the 5 signs of ageing on your favourite garments.

2.All Things Hair South Africa

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 South Africa

Followers

27K

Engagement rate

0.5%

Average likes

125

Bio

Hair is, hands-down, the most dynamic part of your overall look. Unlike fashion, a hairstyle, haircut or hair colour can anchor any outfit when you love your hair too. Since 2013, All Things Hair has helped women smooth, straighten, twist, tease and tousle their way into the new them. Whether you want more braids tutorials, those designer runway hair trends, a fix for frizzy hair, or curling iron tricks, we make hair easier, fun and relevant for you. In addition to our vlogger partners, we provide hair expertise and curate the perfect products for each style from Dove, Organics, TRESemmé, and Toni&Guy.

3.CosmopolitanSA

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 South Africa

Followers

4.9K

Engagement rate

0.7%

Average likes

30.50

Bio

COSMOPOLITAN South Africa is the quintessential go-to for fun, fearless females, reaching millions of women a month ✨🌸⚡️💞 Let's get social! 📲 https://www.cosmopolitan.co.za/ Sign up to our newsletter: https://www.cosmopolitan.co.za/newsletter-subscribe/ Facebook: https://www.facebook.com/CosmopolitanSA/ Instagram: https://www.instagram.com/cosmopolitansa Twitter: https://twitter.com/CosmopolitanSA

4.TrendingSA SABC 3

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 South Africa

Followers

30.9K

Engagement rate

0.1%

Average likes

22

Bio

Trending SA is a live studio based daily talk show where Lesego Tlhabi, Loot Love, Mo Flava and Mablerh, dynamic hosts with distinct opposing views discuss trending topics, joined by the 5th perspective, South Africa. Trending SA covers different views, putting a face and a voice to each side of the story.

5.The FIX

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 South Africa

Followers

6.6K

Engagement rate

0.0%

Average likes

0

Bio

Get in with the new! We're The FIX - the newest South African fashion brand in The Foschini Group Fashion is your second language - ours too! We're fresh, we're fun and we're here to stay. Fashion is what we eat, sleep and breathe - let's make the streets YOUR runway. Big on style, small on spend. You can also hit us up on Instagram and Facebook @TheFIXza for your latest trend updates!

6.sabc3topbilling

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 South Africa

Followers

167K

Engagement rate

0.5%

Average likes

831.50

Bio

The Top Billing brand is synonymous with a lifestyle that encompasses style, quality and discernment. The show places great emphasis on a quality lifestyle that is in keeping with international trends in fashion, decor, travel and a myriad modern conveniences and luxuries. Top Billing is broadcast on a Saturday evening 6pm - 7pm on SABC 3, with repeats on a Sunday at 12pm.

7.BEAUTY'sMix Fashion

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 South Africa

Followers

17.3K

Engagement rate

1.0%

Average likes

163.50

Bio

No bio

8.GeobekEnt

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 South Africa

Followers

1.8K

Engagement rate

6.3%

Average likes

108.50

Bio

African Music and Entertainment Business: Talent Management, PR/Marketing, A&R Consulting, Artist booking Agent and Music Distribution. Email: Twitter: @geobekEnt Instagram: @GeobekEnt

9.Sunnishine Café

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 South Africa

Followers

1.2K

Engagement rate

4.8%

Average likes

34

Bio

an analogue girl in a digital word | sustainable fashion

10.SHEELAH Dealz

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 South Africa

Followers

3.4K

Engagement rate

3.9%

Average likes

102.50

Bio

Beauty | Skincare | Plus-Size Fashion | Fitness | VLOGS

How We Collect Data of Fashion YouTube influencers in South Africa

We use an advanced automated system to collect YouTube influencer profiles by regularly monitoring the YouTube database. Our system identifies the profiles of South Africa-based YouTube influencers within the fashion niche by focusing on the following key metrics:

  • Relevance to fashion: Our system analyzes each influencer's username, bio, and posts to confirm that their content is related to the fashion niche.

  • Location Verification: Our system checks for the inclusion of city or country names in profiles, and where necessary, we analyze flags, localized posts and profile bio data to confirm the influencer's location in South Africa.

  • Public Profiles Only: We exclude private profiles, even if they are South Africa-based and publish fashion-related content. Our system only extracts the public profiles of influencers.

  • Sufficient Number of Posts: Our system picks the influencer accounts that have a consistent history of posts. It proves that the influencer is active and engaged in their content.

  • Minimum Follower Count: Our system prioritizes South Africa-based fashion influencers with a minimum of 5,000 followers.

By analyzing these key statistics, our system automatically identifies the most relevant fashion influencers located in South Africa, extracts the data, and adds it to our database. The information is then processed, verified, and classified to ensure accuracy and relevance.

How Our Algorithm Identifies Fashion YouTube Influencers in South Africa

Heepsy uses an Al-powered algorithm to identify the most relevant fashion YouTube influencers in South Africa.

Identifying Influencer Location in South Africa:

  • Profile Location Information: First, we check if the influencers profile explicitly mentions city or country. If the profile contains certain specific cities from South Africa, or any other reference to South Africa, we automatically mark the profile as South Africa-based.

  • Bio and Content Analysis: If no explicit location is mentioned, our system scans the influencer's bio for any references to South Africa, such as cultural symbols, language spoken within South Africa, or location- specific hashtags that could indicate the influencer's connection to South Africa.

  • Use of Flags and Emblems: In cases when the influencer doesn't mention a specific city or region, we look for flags in the bio that indicates South Africa or any related symbols suggesting origin from South Africa.

  • Localized Content: We analyze the influencer's content for any localized posts that show landmarks from South Africa, events, or local cultural references. This can help us identify their location and target audience within South Africa.

Identifying fashion relevance:

  • Identifying Key Terms: We begin by searching for specific fashion-related terms, such as 'fashion' or any other industry terms in an influencers profile (including their name, bio, and posts).

  • Expanding with Synonyms and Variations: Our algorithm recognizes related terms within the industry and other fashion specializations. We also account for variations, ensuring a comprehensive view of the influencer's expertise.

  • Multilingual Detection: To ensure a global reach, we use an Al-based multilingual sentence transformer to detect influencers in different languages, so we don't miss out on valuable fashion voices around the world.

  • Assigning Relevance Scores: Each influencer profile is assigned a score based on their relevance to the fashion category. The higher the score, the more aligned their profile with your campaign needs.

  • Prioritizing Top Influencers: In our recommendations we prioritize the influencers with the highest relevance scores. This helps us to ensure that the profiles suggested are the best fit for your marketing strategy.

How We Rank Fashion YouTube Influencers in South Africa

During the location identification process, we assign a score to each YouTube influencer profile that reflects its relevance to fashion and South Africa.

Then we use these scores to rank the profiles in our listings. Influencers with higher relevance scores in both categories - fashion and their connection to South Africa - are ranked higher in the results.

As a result, when you search for fashion YouTube influencers in South Africa in our database, the most relevant profiles appear first. This makes it easier for you to find the best match for your project.

How Often Our Listing of Fashion YouTube Influencers in South Africa is Updated

We update our database monthly to ensure you have access to the most current and relevant fashion YouTube influencers in South Africa. The profiles listed reflect the latest data as of April 2025.

Our automated system continuously monitors YouTube, tracking changes in follower count, engagement levels, and content activity from fashion influencers in South Africa. This ensures that our database remains accurate and relevant and helps you find the best fashion YouTube influencers in South Africa for your campaigns at any given time.