Top Beauty YouTube influencers in Australia for April 2025
1.Melissa Sassine
Followers
19.2K
Engagement rate
1.4%
Average likes
209.50
Bio
As Australia’s most successful bridal makeup artist, Melissa Sassine has been painting a new picture for the bridal makeup industry Australia-wide and it’s all thanks to her relentless passion. From mobile bridal makeup artistry to backstage at the Logies, Melissa has built her career taking every opportunity and forming solid relationships with the brands and individuals that love her work. Melissa has established signature looks that have become the essence of her brand, and this brand identity has become foundation for her team of makeup artists. As a qualified beauty therapist, Melissa understands that the key to beautiful makeup is beautiful skin; this core belief is what fuelled the launch of Melissa Sassine Skincare, Cosmetics, The Academy and Beauty Bar in 2015.
2.Viv Simmonds
Followers
1.6K
Engagement rate
0.2%
Average likes
2.50
Bio
Nail Art Tutorials by Viv Simmonds - Director of VIVid Nails - Akzentz Gel Australia & New Zealand and Pure Bronze & Beauty - Tanning & Beauty Salon
3.Claire Bridgett
Followers
2.8K
Engagement rate
0.7%
Average likes
16
Bio
Australian makeup artist teaching you everything you need to know about beauty 💖 ps: I’m beginner friendly 💅🏻. You may have seen me on TikTok: @claire_bridgett (120k+) or Instagram: @clairebridgett (70k+) 👀
4.Sweet Scents
Followers
4.1K
Engagement rate
0.1%
Average likes
-
Bio
• Fragrances • Makeup • Skincare • Fashion and jewelries!
5.UrbanMomRitu
Followers
26.9K
Engagement rate
0.1%
Average likes
14.50
Bio
Hi, I am Ritu. Basically from India and settled in Australia. Welcome to my channel. I make videos about Makeup, Skincare, Haircare, Henna/Mehndi, Tattoos, Nail Art, DIY, Shopping hauls and Product Reviews And all things girly. https://www.youtube.com/user/HennaAndNailArt I have other channels also so if you are interested you can check those by clicking the links given below and subscribe there too: Indian Recipes- https://www.youtube.com/user/IndianEasyRecipes Random - https://www.youtube.com/user/rituzcreations Beauty For Eternity- https://www.youtube.com/channel/UCxEiMaKsqpS0Imka8fNTW_g My website: www.beautyforeternity.com Email me for business and PR queries : I am on BrandBacker. For Sponsorships or Endorsements: http://famebit.com/u/HennaNailArtAndBeauty
6.Adore Beauty
Followers
34.1K
Engagement rate
0.1%
Average likes
19
Bio
Adore Beauty is a beauty democracy! 💅💄💁♀️ We give you the facts, you decide how you want to do beauty. Whatever makes you, you ;) On this channel we want to give you our honest opinions on the good and bad of beauty, so we create guides, tutorials, routines, reviews and occasionally some weird experimental risk-taking. We often bring experts and beauty lovers in to show us how it’s done, and our local experts (aka our Adore Beauty team!) have infinite beauty knowledge we want to share with you. We upload 3 times a week, so if you're interested in skincare, haircare, makeup or just enjoy having a laugh, stay tuned.
7.Lancôme Australia
Followers
4.1K
Engagement rate
0.0%
Average likes
0
Bio
Founded in 1935 by Armand Petitjean, the prestigious Lancôme brand name was introduced with the ambition of bringing happiness to all women at any age. The name ‘Lancôme’ was inspired by the forest of Lancosme that lies in the heart of France in the region of La Brenne, where the rose symbolises beauty and purity. Lancôme has evolved into one of the world’s most iconic premium beauty brands, and has become a leader in all categories from skincare to fragrance and cosmetics. The brand epitomises effortless French femininity, Parisienne elegance with a modern twist. With luxurious textures, cutting-edge active ingredients, high-potency pigments, and sensual fragrances, every woman can feel unique, empowered, and beautiful.
8.Shanzzy Beauty Tips
Followers
2.2K
Engagement rate
1.0%
Average likes
15.50
Bio
My name is Shazia and I'm from Melbourne Australia. I make videos to upgrade your Natural Beauty all through my tips from my YouTube channel. The data gave on this channel and its recordings are for general purposes just and ought NOT to be considered as expert exhortation. I will give dependable material on excellence themes and magnificence items. Shanzzy Beauty Tips is the debut YouTube channel for excellence content. We make amazing and inspiring videos showing you incredible lipstick ideas, beauty transformations, nail art compilations and more. For business purposes contact me on:
9.Candi Glam Nails
Followers
1.4K
Engagement rate
2.3%
Average likes
26
Bio
Australian gel nail artist. Showcasing nail art, tutorials, reviews, tips and advice. fb.com/glamclawzstudio instagram.com/glamclawzstudio
10.MaxFactorAU
Followers
2.3K
Engagement rate
0.2%
Average likes
5.50
Bio
Max Factor Makeup - Australia Channel www.youtube.com/maxfactorau Max Factor have created helpful videos for you to learn makeup tips and to check out the beauty products on offer, from smokey eye eyeshadow, to nail polishes and mascara! Find out how to create different beauty looks with makeup tutorials from our Max Factor beauty expert. For more information visit http://www.maxfactor.com.au Like our Facebook page and subscribe to Max Factor Australia to get all the latest news, access to competitions, special offers and all the latest project updates from the Max Factor. http://www.facebook.com/MaxFactorAU Featured Links: https://www.facebook.com/MaxFactorAU Home Page: https://www.maxfactor.com.au/ All Products: https://www.maxfactor.com.au/make-up-products -Terms and Conditions- Max Factor welcomes your views, however overtly abusive comments will be removed. Please, stay on topic and be respectful of other users.
We use an advanced automated system to collect YouTube influencer profiles by regularly monitoring the YouTube database. Our system identifies the profiles of Australia-based YouTube influencers within the beauty niche by focusing on the following key metrics:
Relevance to beauty: Our system analyzes each influencer's username, bio, and posts to confirm that their content is related to the beauty niche.
Location Verification: Our system checks for the inclusion of city or country names in profiles, and where necessary, we analyze flags, localized posts and profile bio data to confirm the influencer's location in Australia.
Public Profiles Only: We exclude private profiles, even if they are Australia-based and publish beauty-related content. Our system only extracts the public profiles of influencers.
Sufficient Number of Posts: Our system picks the influencer accounts that have a consistent history of posts. It proves that the influencer is active and engaged in their content.
Minimum Follower Count: Our system prioritizes Australia-based beauty influencers with a minimum of 5,000 followers.
By analyzing these key statistics, our system automatically identifies the most relevant beauty influencers located in Australia, extracts the data, and adds it to our database. The information is then processed, verified, and classified to ensure accuracy and relevance.
Heepsy uses an Al-powered algorithm to identify the most relevant beauty YouTube influencers in Australia.
Identifying Influencer Location in Australia:
Profile Location Information: First, we check if the influencers profile explicitly mentions city or country. If the profile contains certain specific cities from Australia, or any other reference to Australia, we automatically mark the profile as Australia-based.
Bio and Content Analysis: If no explicit location is mentioned, our system scans the influencer's bio for any references to Australia, such as cultural symbols, language spoken within Australia, or location- specific hashtags that could indicate the influencer's connection to Australia.
Use of Flags and Emblems: In cases when the influencer doesn't mention a specific city or region, we look for flags in the bio that indicates Australia or any related symbols suggesting origin from Australia.
Localized Content: We analyze the influencer's content for any localized posts that show landmarks from Australia, events, or local cultural references. This can help us identify their location and target audience within Australia.
Identifying beauty relevance:
Identifying Key Terms: We begin by searching for specific beauty-related terms, such as 'beauty' or any other industry terms in an influencers profile (including their name, bio, and posts).
Expanding with Synonyms and Variations: Our algorithm recognizes related terms within the industry and other beauty specializations. We also account for variations, ensuring a comprehensive view of the influencer's expertise.
Multilingual Detection: To ensure a global reach, we use an Al-based multilingual sentence transformer to detect influencers in different languages, so we don't miss out on valuable beauty voices around the world.
Assigning Relevance Scores: Each influencer profile is assigned a score based on their relevance to the beauty category. The higher the score, the more aligned their profile with your campaign needs.
Prioritizing Top Influencers: In our recommendations we prioritize the influencers with the highest relevance scores. This helps us to ensure that the profiles suggested are the best fit for your marketing strategy.
During the location identification process, we assign a score to each YouTube influencer profile that reflects its relevance to beauty and Australia.
Then we use these scores to rank the profiles in our listings. Influencers with higher relevance scores in both categories - beauty and their connection to Australia - are ranked higher in the results.
As a result, when you search for beauty YouTube influencers in Australia in our database, the most relevant profiles appear first. This makes it easier for you to find the best match for your project.
We update our database monthly to ensure you have access to the most current and relevant beauty YouTube influencers in Australia. The profiles listed reflect the latest data as of April 2025.
Our automated system continuously monitors YouTube, tracking changes in follower count, engagement levels, and content activity from beauty influencers in Australia. This ensures that our database remains accurate and relevant and helps you find the best beauty YouTube influencers in Australia for your campaigns at any given time.