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NERDS Collective
United Kingdom
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@nerdscollective
Nerds Collective is a global youth marketing agency based in London, that specialises in big data, cultural intelligence, and youth. Their core services are insight, strategy, and creative. Their work is powered by Frontline: a dynamic cultural intelligence, consumer panel, and research tool that helps brands to understand the street culture youth consumer - 65% of all Gen-Z. Frontline ensures Nerds remain the go-to authority for understanding street culture youth - 65% of all Gen-Z.
Nerds, formerly Urban Nerds began life in 2007 as an underground live music platform that evolved into the youth marketing agency, founded by Forbes 30 Under 30 alumni, Luke Hodson. The agency’s global brand partners include Nike, Puma, Havana Club, Lynx, Starling Bank, Chivas Regal, Nestle, Coca-Cola, and The North Face.
The agency also partners with youth charity, Power The Fight, to empower communities to end youth violence.