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WHO ARE WE? Entrepreneurs. Designers. Strategists. Incredibly logical minds and thoroughly artistic folk. We are a force field of creative people working across 14 group divisions with expertise in advertising, brand management, PR, customer relationship management, data insight and digital marketing. WHAT DO WE DO? Pooling our group talents we create multi-media advertising campaigns that launch companies, breathe life into brands, boost careers and change consumer behaviour. Permanently. OUR PHILOSOPHY: BRUTAL SIMPLICITY OF THOUGHT It is easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity pervades the culture of every single one of our 25 offices around the world.