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May 2004 marked the beginning of an exciting journey for Max. With the launch of the first Max store in United Arab Emirates, Max now has over 200 stores across 15 countries in the MENA region and India. With the single aim of addressing the fashion and footwear needs of middle income customers offering them good quality at amazing value, Max quickly filled the position of being the largest value fashion retailer in the Middle East.Max retails its own label of apparel for men, women and children as well as footwear and home ware.