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Most recently Azul , was the Creative Director of Grand Performances... contracted to re brand the longest running presenter of free global performing arts in Los Angeles. Azul's expertise in creative brand strategy, design direction, marketing ,video and creating stories with images strengthened the brand and achieved the organization's creative vision onsite, in print, online, and on-air digital media. The 2021 Grand Performances’ 35th summer season was the most attended in the organization's history. Before landing at GP in 2019, Azul was the Programs Manager of Grand Park, laying the framework for multi-cultured and multi-generational programming, It was here he curated the largest public west coast public NYE & 4th of July celebrations as well as year-round free community programming in Downtown Los Angeles. More info www.azul213.com