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MONSTERBASS (www.monsterbass.com) is changing the way that bass fisherman learn about the newest baits to hit the market. We realize that region, season and color matter, and so our approach to helping anglers catch more fish is to gain an understanding of the waters they fish and then equip them with what we believe to be the highest producing baits for where they live and fish. MONSTERBASS has a singular goal… to help anglers catch their personal best. If you'd like to read the story on why MONSTERBASS was created you can read the story here... https://monsterbass.com/blogs/fishing-tips/why-i-created-monsterbass