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GIGI Cosmetic Laboratories was established in 1957 by the late Mr. Eliezer Landau. Mr. Landau's aim was to turn Gigi Cosmetic Laboratories into the leading professional cosmetics company in Israel, which caters to its clients' every need. And thus, the motto, "You are in good hands with Gigi", was born. This motto guides Gigi Cosmetic Laboratories to this very day. Credibility, professionalism, innovation and loyalty are Gigi's secret of success. Starting with just a couple of products, Gigi Cosmetic Laboratories today has an array of over 400 quality products which are divided into two categories, products for the use at the beauty salon and products for the end user. Today, GIGI Cosmetic Laboratories dominates over 60% of the professional cosmetic market in Israel, and exports its products world wide.