Top Fashion Instagram influencers in South Africa for April 2025

We discovered and carefully vetted Fashion Instagram influencers in South Africa for April 2025 as per their follower count, engagement rate, audience quality. Check out the profiles of the top 10 influencers for your marketing campaigns. Sign up for free to unlock all influencer profiles and detailed reports.
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The list shows the Top Fashion Instagram influencers in South Africa for April 2025 and is updated monthly. To view all creators' detailed analytics and find more accounts,

1.Tejumade| Mindful Style

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 South Africa

Followers

10.2K

Engagement rate

0.9%

Average likes

72

Bio

🌿 Advocating Sustainable & Conscious Fashion in Africa 💄Fashion & Style | Beauty & Lifestyle 📧 📍Cape Town, South Africa

2.Official Street Candy

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 South Africa

Followers

7.5K

Engagement rate

1.0%

Average likes

72.50

Bio

Streetwear Apparel 👖👔🧢 Customized Bags 🎒 Handmade Accessories 📿 For orders📩: 📞: +27 78 852 9555 LOCALLY PRODUCED 🇿🇦

3.Mercedes-Benz Fashion SA

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 South Africa

Followers

9.2K

Engagement rate

3.1%

Average likes

283

Bio

The official Instagram account for Mercedes-Benz Fashion Weeks in South Africa. Stylish, sleek, dress powerfully - drive powerfully.

4.Gugulethu Emily Muzondo 👸🏼

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 South Africa

Followers

130K

Engagement rate

1.4%

Average likes

1.8K

Bio

LIFESTYLE ֎ PLUS SIZE FASHION MODEL ֎ BEAUTY ENTHUSIAST | FITNESS | DIGITAL MARKETER 🌟 Excited to connect! 💌

5.THE SHOWROOM

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 South Africa

Followers

9.1K

Engagement rate

0.3%

Average likes

26.50

Bio

EXCLUSIVE IMPORTED DESIGNER HAUTE COUTURE AND SMART CASUAL WEAR👗 Strictly by appointment only. East Rand based Showroom. #theshowroomcouture

6.Asya Karadayı

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 South Africa

Followers

11.7K

Engagement rate

1.1%

Average likes

121

Bio

🇹🇷🇵🇱 Pastry Chef 👩‍🍳 ⚜️Haute Couture Cake Designer⚜️ 📚 🔪Le Cordon Bleu🎓

7.Sweet Peas Handmade

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 South Africa

Followers

89.2K

Engagement rate

0.0%

Average likes

15

Bio

SLOW FASHION 𓊓 Handcrafted footwear & apparel with Quality & Craftsmanship at the forefront 𓊓 Internationally Inspired |Proudly SA Retail Store:

8.Zamaswazi Inventive Fashion

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 South Africa

Followers

67.4K

Engagement rate

0.3%

Average likes

211

Bio

African inspired Couture Designer of the year 2023🏆 @dbnfashionfair Designer of the year 2022🏆 @rsamodelsawards ☎️ 0735636003 📧

9.Michael Denzil Levendale

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 South Africa

Followers

5.5K

Engagement rate

1.7%

Average likes

86

Bio

🇿🇦 Reknowned International, Award Winning Model |Actor Awards: Fashion & Style Icon European Top Model Top Fashion Model International Model

10.cava clothing

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 South Africa

Followers

7.7K

Engagement rate

0.3%

Average likes

23.50

Bio

Cava clothing orders 0727254921 been on #sowetan new paper #mzansi_insider #vow_fm #channel_0 #daily_sun news paper #mtv_base

How We Collect Data of Fashion Instagram influencers in South Africa

We use an advanced automated system to collect Instagram influencer profiles by regularly monitoring the Instagram database. Our system identifies the profiles of South Africa-based Instagram influencers within the fashion niche by focusing on the following key metrics:

  • Relevance to fashion: Our system analyzes each influencer's username, bio, and posts to confirm that their content is related to the fashion niche.

  • Location Verification: Our system checks for the inclusion of city or country names in profiles, and where necessary, we analyze flags, localized posts and profile bio data to confirm the influencer's location in South Africa.

  • Public Profiles Only: We exclude private profiles, even if they are South Africa-based and publish fashion-related content. Our system only extracts the public profiles of influencers.

  • Sufficient Number of Posts: Our system picks the influencer accounts that have a consistent history of posts. It proves that the influencer is active and engaged in their content.

  • Minimum Follower Count: Our system prioritizes South Africa-based fashion influencers with a minimum of 5,000 followers.

By analyzing these key statistics, our system automatically identifies the most relevant fashion influencers located in South Africa, extracts the data, and adds it to our database. The information is then processed, verified, and classified to ensure accuracy and relevance.

How Our Algorithm Identifies Fashion Instagram Influencers in South Africa

Heepsy uses an Al-powered algorithm to identify the most relevant fashion Instagram influencers in South Africa.

Identifying Influencer Location in South Africa:

  • Profile Location Information: First, we check if the influencers profile explicitly mentions city or country. If the profile contains certain specific cities from South Africa, or any other reference to South Africa, we automatically mark the profile as South Africa-based.

  • Bio and Content Analysis: If no explicit location is mentioned, our system scans the influencer's bio for any references to South Africa, such as cultural symbols, language spoken within South Africa, or location- specific hashtags that could indicate the influencer's connection to South Africa.

  • Use of Flags and Emblems: In cases when the influencer doesn't mention a specific city or region, we look for flags in the bio that indicates South Africa or any related symbols suggesting origin from South Africa.

  • Localized Content: We analyze the influencer's content for any localized posts that show landmarks from South Africa, events, or local cultural references. This can help us identify their location and target audience within South Africa.

Identifying fashion relevance:

  • Identifying Key Terms: We begin by searching for specific fashion-related terms, such as 'fashion' or any other industry terms in an influencers profile (including their name, bio, and posts).

  • Expanding with Synonyms and Variations: Our algorithm recognizes related terms within the industry and other fashion specializations. We also account for variations, ensuring a comprehensive view of the influencer's expertise.

  • Multilingual Detection: To ensure a global reach, we use an Al-based multilingual sentence transformer to detect influencers in different languages, so we don't miss out on valuable fashion voices around the world.

  • Assigning Relevance Scores: Each influencer profile is assigned a score based on their relevance to the fashion category. The higher the score, the more aligned their profile with your campaign needs.

  • Prioritizing Top Influencers: In our recommendations we prioritize the influencers with the highest relevance scores. This helps us to ensure that the profiles suggested are the best fit for your marketing strategy.

How We Rank Fashion Instagram Influencers in South Africa

During the location identification process, we assign a score to each Instagram influencer profile that reflects its relevance to fashion and South Africa.

Then we use these scores to rank the profiles in our listings. Influencers with higher relevance scores in both categories - fashion and their connection to South Africa - are ranked higher in the results.

As a result, when you search for fashion Instagram influencers in South Africa in our database, the most relevant profiles appear first. This makes it easier for you to find the best match for your project.

How Often Our Listing of Fashion Instagram Influencers in South Africa is Updated

We update our database monthly to ensure you have access to the most current and relevant fashion Instagram influencers in South Africa. The profiles listed reflect the latest data as of April 2025.

Our automated system continuously monitors Instagram, tracking changes in follower count, engagement levels, and content activity from fashion influencers in South Africa. This ensures that our database remains accurate and relevant and helps you find the best fashion Instagram influencers in South Africa for your campaigns at any given time.