Top Fashion Instagram influencers in Melbourne for April 2025

We discovered and carefully vetted Fashion Instagram influencers in Melbourne for April 2025 as per their follower count, engagement rate, audience quality. Check out the profiles of the top 10 influencers for your marketing campaigns. Sign up for free to unlock all influencer profiles and detailed reports.
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The list shows the Top Fashion Instagram influencers in Melbourne for April 2025 and is updated monthly. To view all creators' detailed analytics and find more accounts,

1.Farewell Fiancé

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 Melbourne

Followers

11.4K

Engagement rate

5.8%

Average likes

646.50

Bio

Digital Magazine FASHION / PLACES / SENSES / WELLNESS / LOVE STORIES / WEDDINGS 💫

2.Sarah

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 Melbourne

Followers

25.6K

Engagement rate

0.7%

Average likes

148.50

Bio

Welcome to my Wardrobe of Plus Size Fashion 🌸 Size 20 🌸 Mum to Henry👦🏻 and Freddie 🐶

3.Secret Sneaker Store

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 Melbourne

Followers

65.5K

Engagement rate

0.2%

Average likes

153.50

Bio

𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮'𝘀 𝗡𝗼.𝟭 𝗦𝗻𝗲𝗮𝗸𝗲𝗿 𝗦𝘁𝗼𝗿𝗲 The World's Most Sought After Sneakers & Streetwear. Home to Realism. 📍Chadstone, Melb Central, Doncaster & Sydney

4.Alannah ✿

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 Melbourne

Followers

9.2K

Engagement rate

12.9%

Average likes

1.1K

Bio

Melbourne | @zerna.club ❤️‍🔥 DM- To Collaborate 🍒 Stylist, Freelance Model, Content Creator & Social Media Manager 🧚🏼‍♀️

5.We the Wild Collective | Bohemian fashion

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 Melbourne

Followers

32.7K

Engagement rate

0.1%

Average likes

18.50

Bio

We design bohemian inspired clothing, in Melbourne, Australia. A brand that’s anchored in the ethos of slow fashion. Subscribe for 10% off 🌸

6.◾ FLYHIGH APPAREL

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 Melbourne

Followers

6.1K

Engagement rate

1.7%

Average likes

92

Bio

▪️MELBOURNE BASED, STREET WEAR CLOTHING ▪️SHOP ONLINE @flyhighapparel 👇🏽

7.👋🏼We Are The Little Runway

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 Melbourne

Followers

5.9K

Engagement rate

2.9%

Average likes

154.50

Bio

Kids creative director - art direction/campaigns/styling/events ☁️Kids runways - The best kids creatives, designers and models in one show

8.Zol Enkhbold

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 Melbourne

Followers

99K

Engagement rate

1.2%

Average likes

1.2K

Bio

Marketing Specialist 🫶 Fashion Illustrator - traditional & digital ✨Haute couture designs 📍Melbourne

9.Emia

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 Melbourne

Followers

26.8K

Engagement rate

0.0%

Average likes

9.50

Bio

Designer Fashion & Accessories Artisan Made / Slow Fashion / Pre-Loved Same Day Free Shipping; Click & Collect; Free Local Delivery Est.20 years ✨

10.

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 Melbourne

Followers

15K

Engagement rate

1.6%

Average likes

224.50

Bio

• Mens Fashion • Fashion Blogger • Melbourne Australia • For enquiries contact us on

How We Collect Data of Fashion Instagram influencers in Melbourne

We use an advanced automated system to collect Instagram influencer profiles by regularly monitoring the Instagram database. Our system identifies the profiles of Melbourne-based Instagram influencers within the fashion niche by focusing on the following key metrics:

  • Relevance to fashion: Our system analyzes each influencer's username, bio, and posts to confirm that their content is related to the fashion niche.

  • Location Verification: Our system checks for the inclusion of city or country names in profiles, and where necessary, we analyze flags, localized posts and profile bio data to confirm the influencer's location in Melbourne.

  • Public Profiles Only: We exclude private profiles, even if they are Melbourne-based and publish fashion-related content. Our system only extracts the public profiles of influencers.

  • Sufficient Number of Posts: Our system picks the influencer accounts that have a consistent history of posts. It proves that the influencer is active and engaged in their content.

  • Minimum Follower Count: Our system prioritizes Melbourne-based fashion influencers with a minimum of 5,000 followers.

By analyzing these key statistics, our system automatically identifies the most relevant fashion influencers located in Melbourne, extracts the data, and adds it to our database. The information is then processed, verified, and classified to ensure accuracy and relevance.

How Our Algorithm Identifies Fashion Instagram Influencers in Melbourne

Heepsy uses an Al-powered algorithm to identify the most relevant fashion Instagram influencers in Melbourne.

Identifying Influencer Location in Melbourne:

  • Profile Location Information: First, we check if the influencers profile explicitly mentions city or country. If the profile contains certain specific cities from Melbourne, or any other reference to Melbourne, we automatically mark the profile as Melbourne-based.

  • Bio and Content Analysis: If no explicit location is mentioned, our system scans the influencer's bio for any references to Melbourne, such as cultural symbols, language spoken within Melbourne, or location- specific hashtags that could indicate the influencer's connection to Melbourne.

  • Use of Flags and Emblems: In cases when the influencer doesn't mention a specific city or region, we look for flags in the bio that indicates Melbourne or any related symbols suggesting origin from Melbourne.

  • Localized Content: We analyze the influencer's content for any localized posts that show landmarks from Melbourne, events, or local cultural references. This can help us identify their location and target audience within Melbourne.

Identifying fashion relevance:

  • Identifying Key Terms: We begin by searching for specific fashion-related terms, such as 'fashion' or any other industry terms in an influencers profile (including their name, bio, and posts).

  • Expanding with Synonyms and Variations: Our algorithm recognizes related terms within the industry and other fashion specializations. We also account for variations, ensuring a comprehensive view of the influencer's expertise.

  • Multilingual Detection: To ensure a global reach, we use an Al-based multilingual sentence transformer to detect influencers in different languages, so we don't miss out on valuable fashion voices around the world.

  • Assigning Relevance Scores: Each influencer profile is assigned a score based on their relevance to the fashion category. The higher the score, the more aligned their profile with your campaign needs.

  • Prioritizing Top Influencers: In our recommendations we prioritize the influencers with the highest relevance scores. This helps us to ensure that the profiles suggested are the best fit for your marketing strategy.

How We Rank Fashion Instagram Influencers in Melbourne

During the location identification process, we assign a score to each Instagram influencer profile that reflects its relevance to fashion and Melbourne.

Then we use these scores to rank the profiles in our listings. Influencers with higher relevance scores in both categories - fashion and their connection to Melbourne - are ranked higher in the results.

As a result, when you search for fashion Instagram influencers in Melbourne in our database, the most relevant profiles appear first. This makes it easier for you to find the best match for your project.

How Often Our Listing of Fashion Instagram Influencers in Melbourne is Updated

We update our database monthly to ensure you have access to the most current and relevant fashion Instagram influencers in Melbourne. The profiles listed reflect the latest data as of April 2025.

Our automated system continuously monitors Instagram, tracking changes in follower count, engagement levels, and content activity from fashion influencers in Melbourne. This ensures that our database remains accurate and relevant and helps you find the best fashion Instagram influencers in Melbourne for your campaigns at any given time.